There used to be an old adage, “The customer is always right.” This slogan was widely used by some of America’s top retail executives, including Harry Gordon Selfridge, John Wanamaker, and Marshall Field. As an entrepreneur, you might be so focused on your idea that you forget the customer and their needs. Whether you work as a sales associate or you’re an entrepreneur, you ultimately have one boss: the customer.

Some people go into entrepreneurship with the idea that they won’t have to deal with a cranky, uptight boss anymore. The belief that entrepreneurship is free of accountability is misguided…

Alexander Guizzetti

Alexander Guizzetti is the president of Scottsdale, Arizona-based 9d Ventures, founded in 2020, a privately held venture capital and private equity company.

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